Reviews of Act-On Software

Read how our customers talk about us on major review sites.




Act-On customers range from start-ups and fast-growing companies to well-established institutions; from marketing teams in small and medium-sized businesses to independent teams in large enterprise corporations. The ways they use Act-On to achieve their marketing objectives vary widely – the common denominator is the success they achieve.


Act-On Voted Top 3 in Customer Satisfaction at Dreamforce

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Act-On reviews sourced by G2 Crowd



Act-On helps my sales team get more out of Salesforce

Erika Schonberg

The ability to track interest and interactions for each contact over time helps my sales team focus on qualified buyers. We run cultivation campaigns to keep the salesperson's name in front of leads who aren't yet qualified. Then when they show up in Hot Prospects, the salesperson knows they're ready. We also use targeted campaigns to help us track interest in other products and services, among existing clients. Another campaign helps us identify champions and other decision-makers within the accounts sales is focusing on. Giving each sales rep a view of a lead's Web activity, email interaction, webinar attendance, and media downloads in SF is a powerful tool.

Act-On Marketing Automation and Salesforce

Dean Lofall

I have used the Act-On service at my previous employer and needed to bring in marketing automation, web forms and email services to my new place of employment as well. I appreciated the power and ease of use of the Act-On system. So again, I selected Act-On because of its strength in these areas and solid/seamless integration with The Act-On system provides out of the box integration with and the Act-On team provides knowledgeable customer support, integration services and engineering as part of their standard services. Our Customer Success Manager is top notch, and has taken care of me during both my previous and current implementations of Act-On with integration. I highly recommend this service.

Seriously, for the price, you cannot find a better solution. Stop wasting your time looking.

Allie Collins

I looked at all kinds of different marketing automation tools and suites, and when it comes to value for price paid and customer service, it just doesn't get any better than Act-On. I switched from (brand X) and I'm so stoked at everything that I'm able to do (that I couldn't do in X), at a fraction of the cost. ####Yes, there are some quirks... but there were quirky things about the expensive products, too. ####I love that I have a Customer Success Manager, Jennifer, who has been 100% committed to helping us get the most out of the tool. At X, I was just Customer #4234923 or whatever... at Act-On, they know my name, and they answer the phone when I need something. #### I love doing business with these guys!

Couldn't ask for a better Marketing Automation Product

Jay Alsup

5 Stars all around for the product, and if I could give 6 Stars for the Customer Success Team I would! Absolutely unmatched customer support. If you're looking for Marketing Automation that will truly make your department top notch in efficiency, flexibility, and ease-of-use this is the way to go.

Seamless integration that's VERY easy to use!

Emily Walsh

I'm no technical genius and found this app incredibly easy to use. You can do almost anything with a few clicks. Works great for campaign management and tying mass emails to campaigns in Salesforce.

Use ActOn Software - You Will Not Regret It

Michael Critchfield

We've used Act-On for a year now. Our total leads from email marketing have increased by over 450%. Making the change to Act-On was one of our best marketing decisions of last year. Keep it up Act-On team!