Expert Reviews - Act-On Automation Software

Analysts Praise Act-On

The top analysts covering the marketing technology sector recognize Act-On for innovative business strategies and automation technologies. Read on to see what these thought leaders have to say about the future of the marketing automation industry, and learn about the role our company will play in shaping the next wave of marketing automation solutions.

2017 Gartner Magic Quadrant for CRM Lead Management
Ranking: Visionary

The Visionary placement was based on a combination of Act-On’s completeness of vision and ability to execute, as well as its unique, value-based pricing model; stand-alone suite of lead management capabilities; robust integration options; and unrivaled customer support.

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G2 Crowd Summer 2017 Grid for Marketing Automation

RANKING: Leader

This report shows how Act-On’s Marketing Automation platform compares to other competitive solutions.

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Summer 2017 G2 Crowd Leader

Bisco Industries wins a 2017 ROI Award from Nucleus Research for their Act-On implementation

1283% ROI within 1.2 months

Manufacturer Bisco Industries, winner of a 2017 ROI Award, selected Act-On over Marketo to replace its existing email service provider with an automated, integrated marketing automation solution that enabled the company to attribute revenue directly to marketing efforts. Nucleus found Act-On enabled the company to improve the effectiveness and productivity of marketers and developers, and see an amazing ROI of 1283% within 1.2 months.

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Nucleus Research 2017 ROI Award Winner

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Nucleus Research evaluates the ROI of implementing Act-On at Ticomix at 200% within 7 months

Technology services provider Ticomix deployed Act-On to automate manual processes and equip their marketing department with the functionality it needed to support the company’s growth. Nucleus found that Act-On enabled Ticomix to increase the productivity of marketers and IT, and generate three to four times as many qualified leads and marketing campaigns for an ROI of 200%.

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Forrester Wave™ L2RM Platform Vendors, Q416

RANKING: Leader
Act-On is the only privately-owned marketing automation company listed in the leaders quadrant, and is cited by customers for ease of use and “above and beyond” customer support. Act-On is the only privately-owned marketing automation company listed in the leaders quadrant, and is cited by customers for ease of use and “above and beyond” customer support.

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Marketing Intelligence Report – B2B Marketing Automation Platforms 2017

B2B marketing automation continues to grow at a rapid pace, as marketers try to capture, analyze, and act upon big data across a variety of channels. Digital Marketing Depot shortlists 14 solutions for you to get to know.

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Frost & Sullivan’s 2016 Global Marketing Automation Software Company of the Year

Find out why Frost & Sullivan named Act-On the 2016 Global Marketing Automation Software Company of the Year.

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Frost & Sullivan's 2016 Global Marketing Automation Software Company of the Year

G2 Crowd Marketing Automation Software Implementation Index – Fall 2016

Marketers everywhere are driving better business outcomes and seeing higher customer lifetime value with Act-On. Isn’t it time you join them? Faster ROI is just around the corner.

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G2 Crowd Marketing Automation Implementation Index

G2 Crowd Fall 2016 Grid for Marketing Automation

RANKING: Leader

Act-On is the only privately-owned marketing automation company listed in the leaders quadrant.

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G2 Crowd Fall 2016 Leader Badge

Constellation ShortList™ for B2B Marketing Automation

Companies included on the Constellation ShortList™ provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

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Constellation Shortlist for B2B Marketing Automation

G2 Crowd Winter 2016 Grid for Marketing Automation

RANKING: Leader

Act-On is one of just 6 vendors with outstanding scores in customer satisfaction and a sizable market presence.

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Top Rated Marketing Automation Software by TrustRadius

RANKING: Top Rated

Act-On is a Top Rated Marketing Automation product in the enterprise segment. It is aimed at non-tech B2B companies, and is most commonly used in the mid-market or at departments of larger enterprises.

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Raab Associates’ July 2015 B2B Marketing Automation Vendor Selection Tool (VEST)

RANKING: Leader in Small, Mid-Size, and Large Business Categories

“Act-On Software remains the only privately held company to rank as a leader across all major categories of business.”

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Raab & Associates

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G2 Crowd Summer 2015 Grid for Marketing Automation

RANKING: Leader

Act-On numbered among just six vendors with high customer satisfaction scores and a substantial market presence.

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G2 Crowd Grid

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Marketing Intelligence Report – B2B Marketing Automation Platforms 2015

“In the SMB market, platforms such as Act-On…have made adjustments to their existing products to improve marketer ease of use…[including] drag-and- drop content creation and management, a UI for customizing dashboards, and an independent CRM integration layer that provides transparent integration of CRM systems.”

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Digital Marketing Depot Research

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G2Crowd GridScape for Dreamforce ‘14

Act-On Voted Top 3 in Customer Satisfaction at Dreamforce

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G2 Crowd Grid for Marketing Automation

RANKING: Leader

View the Best Marketing Automation Software Comparison >

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2014 Gleansight Benchmark Report for Marketing Automation

RANKING: Best – Features and Functionality, Ease of Use, Ease of Deployment and Overall Value

“The report drew on survey data crowd-sourced from actual current (and previous) end-users. Customers voiced their opinions and shared their experiences, and rated Act-On ‘best-in-class’ across all categories.”

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Gleanster

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Raab Associates’ July 2014 B2B Marketing Automation Vendor Selection Tool (VEST)

RANKING:  Leader in Micro-Business, Small-Mid Business, and Large Business Categories

“Act-On is among the strong leaders in the crowded small-to-mid-size company segment, with good scores on both the product and vendor dimensions.”

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Raab & Associates

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Gleansight Benchmark Report for Marketing Automation

RANKING: Best in Category – Ease of Deployment, Ease of Use and Overall Value

“Act-On provides an easy transition between email systems and full-scale marketing automation. It offers a comprehensive on-demand marketing automation platform targeting small-to-midsize organizations.”

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2013 VEST Report by Raab & Associates

RANKING: Leader (SMB Category)

“In the small to mid-size business category, Act-On is a sector leader.”

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Raab & Associates

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451 Research: Market Impact Report for Act-On Software

Marketing Automation for the Small, but Beautifully Formed

“Act-On Software has, in its relatively short life, grown into a marketing platform that provides SMBs with the capabilities to punch above their weight in digital marketing. The company could be said to be at the center of a ‘second wave’ of marketing automation, driven by those that did not originate in the world of email marketing, but instead came to market with email as one element of an overall inbound and outbound mix.”

– Matt Mullen, 451 Research Sr. Analyst

451 Research

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G2 Crowd Grid for Marketing Automation

RANKING: Leader

View the Best Marketing Automation Software Comparison >

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Lead Management Automation Vendor Landscape Report

RANKING: Innovator

“A vendor with excellent integration with web conferencing technology and an innovative approach to pricing.”

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Info-Tech

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Market Intelligence Report – B2B Marketing Automation Tools 2013

“Act-On is a SaaS-based marketing automation platform designed to appeal to B2B marketers with few internal marketing and IT resources. The company stresses the platform’s ease of use to quickly put actionable information in marketing end users’ hands.”

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Digital Marketing Depot Research

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