Analysts Praise Act-On
The top analysts covering the marketing technology sector recognize Act-On for innovative business strategies and automation technologies. Read on to see what these thought leaders have to say about the future of the marketing automation industry, and learn about the role our company will play in shaping the next wave of marketing automation solutions.
Forrester Wave™ L2RM Platform Vendors, Q416
Act-On is the only privately-owned marketing automation company listed in the leaders quadrant, and is cited by customers for ease of use and “above and beyond” customer support.
G2 Crowd Marketing Automation Software Implementation Index – Fall 2016
Marketers everywhere are driving better business outcomes and seeing higher customer lifetime value with Act-On. Isn’t it time you join them? Faster ROI is just around the corner.
Constellation ShortList™ for B2B Marketing Automation
Companies included on the Constellation ShortList* provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.
Marketing Intelligence Report – B2B Marketing Automation Platforms 2016
“SMB vendors such as Act-On…are relying on plug-and-play data integration through app marketplaces…and an increased number of APIs to enable access to display advertising retargeting”
Top Rated Marketing Automation Software by TrustRadius
RANKING: Top Rated
Act-On is a Top Rated Marketing Automation product in the enterprise segment. It is aimed at non-tech B2B companies, and is most commonly used in the mid-market or at departments of larger enterprises.
Raab Associates’ July 2015 B2B Marketing Automation Vendor Selection Tool (VEST)
RANKING: Leader in Small, Mid-Size, and Large Business Categories
“Act-On Software remains the only privately held company to rank as a leader across all major categories of business.”
Marketing Intelligence Report – B2B Marketing Automation Platforms 2015
“In the SMB market, platforms such as Act-On…have made adjustments to their existing products to improve marketer ease of use…[including] drag-and- drop content creation and management, a UI for customizing dashboards, and an independent CRM integration layer that provides transparent integration of CRM systems.”
2014 Gleansight Benchmark Report for Marketing Automation
RANKING: Best – Features and Functionality, Ease of Use, Ease of Deployment and Overall Value
“The report drew on survey data crowd-sourced from actual current (and previous) end-users. Customers voiced their opinions and shared their experiences, and rated Act-On ‘best-in-class’ across all categories.”
Raab Associates’ July 2014 B2B Marketing Automation Vendor Selection Tool (VEST)
RANKING: Leader in Micro-Business, Small-Mid Business, and Large Business Categories
“Act-On is among the strong leaders in the crowded small-to-mid-size company segment, with good scores on both the product and vendor dimensions.”
Gleansight Benchmark Report for Marketing Automation
RANKING: Best in Category – Ease of Deployment, Ease of Use and Overall Value
“Act-On provides an easy transition between email systems and full-scale marketing automation. It offers a comprehensive on-demand marketing automation platform targeting small-to-midsize organizations.”
451 Research: Market Impact Report for Act-On Software
Marketing Automation for the Small, but Beautifully Formed
“Act-On Software has, in its relatively short life, grown into a marketing platform that provides SMBs with the capabilities to punch above their weight in digital marketing. The company could be said to be at the center of a ‘second wave’ of marketing automation, driven by those that did not originate in the world of email marketing, but instead came to market with email as one element of an overall inbound and outbound mix.”
– Matt Mullen, 451 Research Sr. Analyst
Market Intelligence Report – B2B Marketing Automation Tools 2013
“Act-On is a SaaS-based marketing automation platform designed to appeal to B2B marketers with few internal marketing and IT resources. The company stresses the platform’s ease of use to quickly put actionable information in marketing end users’ hands.”