Our Mission

To Power Small Marketing Teams with Big Ambitions

Our products

Our platform empowers organizations to engage with buyers across the entire lead-to-revenue process. And we’ve done it in a way that offers simplicity and ease-of-use for the marketer. We’ve built a platform that gives small and medium-sized organizations all the value of marketing automation – without the unnecessary complexity of big enterprise systems.

Act-On’s platform offers robust core functionality at the heart of an open marketing technology ecosystem. This next-generation technology gives you the flexibility to customize your marketing stack to suit your own evolving needs by integrating best-of-breed applications -- and the tools your team already uses – so you can win, and keep more customers. Take our video tour to see Act-On in action.

Our story

In 2008, we founded Act-On with big ambitions of our own. We saw a massive change in the way people were approaching buying decisions (i.e., the new “buyer’s journey”) and a corresponding need for marketers to better engage and interact with prospects online. We also saw an opportunity for marketers to use technology to directly drive business.

We built Act-On for the 21st century marketer: We made it simple to operate, but powerful in generating results; elegant in its user experience, yet comprehensive in its functionality; effective out-of the box, yet extensive in its ability to integrate.

Today, marketing and sales teams at over 3,000 companies use Act-On to drive their business.

Our values

Simplicity, attention to detail, and accountability are the core values that drive everything we do at Act-On.

We find simple solutions to complex problems; we build straightforward, user-friendly applications; and we ensure that we’re easy to do business with.

We know that paying scrupulous attention to detail builds a robust, resilient business – and truly delights our customers.

And finally, we prize accountability. At Act-On we are accountable to each other as we work to build a great company; and we are accountable to you, our customers and partners, as we strive to empower your success.

Our people

We’ve been the fastest growing company in the field of marketing automation for four years in a row. It’s because our employees have innovated the best solution in marketing automation – period.

We’re rated among the best SaaS companies in customer satisfaction. It’s because our employees listen and are dedicated to our customers’ success.

We use our product every day; we run our entire company on Act-On. Our employees live the experience of our customers.

We hire people who share our values, are passionate about making a contribution, and live to learn. Might that be you? Find out about job openings at Act-On.

See our award-winning marketing automation platform in action.

Take a Tour