For Businesses Where the Sale is Just the Starting Line
Most marketing automation platforms are built for the traditional B2B top-of-funnel hand-off. Capture a lead, score it, hand it to sales, and walk away.
For relationship-driven businesses—from wealth management to manufacturing and professional services, marketing’s job doesn’t end when the contract is signed. Marketing impacts the entire customer journey, from initial discovery to lifelong advocacy.
What Makes Act-On Different
Full Customer Lifecycle Engagement Aligned to Revenue Drivers Not Vanity Metrics
Whereas platforms like Salesforce focus marketing functionality on customer acquisition, Act-On enables marketers the ability to impact the entire customer lifecycle and align engagement to the key moments that impact revenue.
AI That Empowers Not Replaces Your Marketing Team
Act-On takes an augmentative AI approach to surface behavioral insights, predict lead conversion, filter out bot clicks, and optimize content. We give agile teams the digital brainpower to execute complex campaigns in days, not months.
We Bring the Human Touch
Act-On offers advanced segmentation and personalization capabilities, ensuring you are able to engage prospects and customers with relevant, timely communications across a variety of channels
The Open Ecosystem Platform
Act-On remains fiercely CRM independent so whether you rely on Salesforce or a highly specialized industry platform, Act-On can plug into your stack as the intelligent engagement layer, activating your data wherever it lives.
How Act-On Compares
You shouldn’t have to choose between simplistic email tools that lack depth and massive, overly complex enterprise suites that require an army of engineers to operate and lock you in.
Act-On provides a perfect balance of high-end power, ease of use and affordability all while spanning the whole customer lifecycle.