Top marketers
manage the
customer lifecycle.

CAMPAIGN MANAGEMENT

The power of many in one.

Act-On lets you make the most of powerful campaign management techniques – without the steep learning curve that slows down marketers using many other systems. Lead nurturing, lead scoring, list management, dynamic content, automated programs, inbound marketing, CRM integration; these aren’t buzzwords; they’re capabilities integrated into the Act-On platform so you can develop and accelerate your campaign management practices.

LIST MANAGEMENT

Simple management. Unlimited potential.

Database marketing can be difficult, complicated, and confusing. Act-On’s Instant-On database simplifies it, so you can run targeted campaigns as frequently as you please without needing help from a database administrator. And Act-On integrates with the most popular CRM applications, meaning marketing and sales can be on the same page at the same time.

LEAD NURTURING

Cultivate and convert.

Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag-and-drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.

REPORTS & ANALYTICS

Real-time results to help maximize ROI.

Measure performance results in real time – from opens, clickthroughs, and bounces to website visits, form submissions, and sales. Dashboards and in-depth reports give you a clear picture of all key activities in the system. You can see individual or aggregate campaign performance, review website visitor information, compare your online presence against your competitors, deepen CRM analytics, and measure and maximize your ROI.

EMAIL MARKETING

Build and launch in minutes.

Point and click or drag and drop – Act-On’s hassle-free editor lets you quickly create emails and automated programs to supercharge your lead generation campaigns and gain higher quality leads. A/B testing helps you refine your emails to the most effective combination of messages, offers, and images. Simple enough for the novice; robust enough for the HTML guru. Create, test, deploy, and measure your email campaigns with ease and power.

LEAD SCORING

Score big or go home.

Evaluate your leads and contacts dynamically based on the attributes that matter: demographics, firmographics, web pages visited, degree of engagement, campaign levels, and more. Act-On identifies those hot prospects automatically and empowers your sales team with a prioritized list that reveals buyers’ digital footprints. Score and rank them. See their email engagements, website visits, webinar attendance, contents downloaded, and much more.