Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July
Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what’s being done to battle unsolicited junk messages.
Are you up-to-date with Canada’s Anti-Spam Law (CASL)? Check out this blog post to make sure you’re compliant, and ready for the new laws.
Discover which Act-On customers are leveraging Act-On as their trusted advisor on the new communication landscape under Canada’s Anti-Spam Legislation (CASL).
As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the
Understanding SMS marketing regulations is a crucial piece of expanding your marketing reach into new channels.
Follow these tips around best practices for email marketing automation to ensure email deliverability, engagement, and ROI.
It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations.
Good deliverability starts with quality data and good email hygiene. These tips will put you on the right path toward ensuring your contacts are active and ready to engage with your brand.
As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
Canada’s Anti-Spam Legislation (CASL) will take full effect on July 1st for all emails, texts, instant messages, and direct messages on social media – are you prepared?
There are some major changes coming in terms of digital compliance and the GDPR, are you prepared?
When email marketers are under the gun, mistakes can (and do) happen. Here are the 7 most common email marketing mistakes to watch out for.
Your email subject lines can win friends – or lose readers, sometimes forever. 3 tips for making your subject lines more compelling, more useful, and more productive.
In real estate, what matters is location, location, location. For your email newsletters, it’s list, list, list. How to build a quality subscriber list.
Marketing to Canadians? There are some great ways to grow your bottom line with marketing automation – that don’t infringe on CASL regulations.
Politics is a window on marketing. The Donald Trump campaign made rookie email errors, starting with buying lists – a classic example of what not to do.
Editor’s note: In September 2015, David Fowler, Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle, the executive director of the
“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service
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