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Overview
Email Marketing

Data Integration
Hot Prospects
Dynamic Content
It's easy to create professional email marketing messages in Act-On
Use Forms for Lead Generation
Progressive Profiling is a Win-Win-Win
Landing Pages Lift Conversions
Instant-On™ Database Makes List Management Easy
Segment Marketing Lists to Target Prospects
Trigger Email Campaigns

Website Visitor Tracking

Find Leads in Anonymous Visitors to Your Website

Lead Management

Drip and Lead Nurturing Email Marketing
Lead Scoring

Make the Most of Social Media

The Twitter Prospector™ turns Twitter into a lead generation engine
Act-On gives you Insight for Social Media

Customer Relationship Management (CRM) and Marketing Automation

The Lead Handoff: Aligning Sales and Marketing
Act-On Integrates With Salesforce
Act-On Integrates With SugarCRM
Act-On Integrates with Microsoft Dynamics CRM
Act-On Integrates with Sage SalesLogix

Reports and Analytics

Who's Coming to Your Site?

Make your webinars and online events far more effective than they are today

Act-On Integrates with WebEx
Act-On Integrates with GoToWebinar

Customers

Act-On Customers
Customer Success
Customer Case Studies
Testimonials
AppExhchange Reviews

Partners

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Configero
Pipedream Marketing UK
GoToWebninar Citrix
Access Marketing
High-Impact-Prospecting
eROI
Salesforce
Spider Trainers
Response Capture
insidesales.com
Invigra
Cazoomi
NuGrowth Solutions
Circle S Studio
AG Salesworks
prospectvision
Salespath
InfoGrow
Fathom
Cisco WebEx
QEDBaton
W Systems
Revenue Architects
Microsoft Dynamics
Data.com
Lead Optimize
Newfangled
SugarCRM
My Business Integrated
Albertson Performance Group
Prime
Marketing Growth Strategies
Pepper Group
BlueBird Strategies
Strategic growth
Litmus
Relationsfabriken
Promodo
Get You Found
Prospectr
ResponsePoint

Resources

Act-On Resources
Do You Need Marketing Automation?
Marketing Automation & Strategy

Email Marketing VS. Marketing Automation Solutions
Buyer's Checklist for Marketing Automation
Marketing Automation: One Step at a Time
Leveling the Playing Field for the Fortune 5,000,000

Sales & Marketing Strategy

Align Sales and Marketing to Increase Sales
Introduction To Integrated Marketing: Sales and Marketing Alignment
Best Practices for Creating a Content Marketing Strategy
8 Content Marketing Mistakes to Avoid

Email Marketing & List Management

Email Marketing vs. Marketing Automation Solutions
Best Practices for Building a Subscriber List
Email Marketing Deliverability eBook

Measurement & Analytics

Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

Social Media

Quantifying the Value of Social Media Engagement in B2B Marketing

Lead Management

Introduction to Integrated Marketing: Lead Nurturing
Introduction to Integrated Marketing: Lead Scoring
Best Practices for Setting Up a Lead Scoring System
Best Practices in Segmentation
The Lead Nurturing 5 & 10

Whitepapers
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Overview
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About Us

About Act-On Software
How is Act-On Different from Other Marketing Automation Vendors?
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