SEO 101: The Basics and Beyond

SEO 101: The Basics and Beyond
In this whitepaper:

Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.


If you’re new to writing for the web or are trying to reach a new audience, it’s worth going through a formal process to define your reader personas. Begin by assessing your best customers, the ones you’d like to replicate. Determine the characteristics they have in common, and then create a persona that exemplifies them. The aspects to define will vary depending on your industry, but for a B2B company, you might wish to determine whether your ideal reader is...

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