Quantifying the Value of Social Media Engagement in B2B Marketing
In this whitepaper:
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement
for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
You should ask yourself, "Which channels are the most frequented by prospects and customers?" Do your prospects tweet
about your industry, products, or competitors? Chances are, they probably don't Top Performers primarily engage
B2B prospects and customers through self-created social outlets like blogs and online communities.