The most effective marketing automation deployments include careful planning, process change, and program
redesign. But companies who can't make that commitment can still gain value from an incremental approach.
Imagine a wall. Your small business is on one side and a pot of gold is on the other. The gold is the higher
profits you can earn with a marketing automation system. The wall is the work to get started. For many companies,
the wall is too high to climb and marketing automation is out of reach. This paper offers an alternative – a
path that lets companies use marketing automation without paying the high initial costs. Let's take the first step...