Learn when, how and why you should consider marketing automation.

Marketing Automation Industry Overview
In this whitepaper:

Imagine being able to capture, synthesize and act on a wealth of digital activity that is invisible to your organization today. With the right marketing automation tools - enabling the right customer acquisition processes - you will create more interactions, engage more prospects, qualify more leads, and feed more "sales ready" leads directly to your sales team.

Excerpt

Today, the buyer controls the process. They Google a company or its products, or respond to an email campaign or a social media message, and quickly find information on a website or landing page or, perhaps, a LinkedIn page, a published article or white paper. They show their interest by interacting digitally. They sign up for a newsletter, sign up for a webinar, download a document, or just browse a website. They may spend just a few seconds, then leave, or perhaps stay longer - reading a blog or checking out pricing.

What if you had the ability to uncover these hidden digital interactions? What if you could capture and synthesize these interactions in a meaningful way and use this intelligence to direct relevant and customized content to a prospect?

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