In this whitepaper:
It's inevitable: At some point, the success of marketing and sales is measured by one metric–revenue growth. Surprisingly, few organizations
take the time to examine the factors that truly influence growth in revenue.
The primary metrics implemented by Top Performers, however, tend to focus less on counting responses to calls-to-action (which, nonetheless, remain
important as a measure of individual campaign performance) and more on tracking progress as leads enter and advance through the marketing and