Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth
In this whitepaper:

It's inevitable: At some point, the success of marketing and sales is measured by one metric–revenue growth. Surprisingly, few organizations take the time to examine the factors that truly influence growth in revenue.

Excerpt

The primary metrics implemented by Top Performers, however, tend to focus less on counting responses to calls-to-action (which, nonetheless, remain important as a measure of individual campaign performance) and more on tracking progress as leads enter and advance through the marketing and sales funnel.
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