Lead Generation & Management for SMB Sales and Marketing

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SEO 101: The Basics and Beyond
In this whitepaper:

Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.

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Marketers are clear about the efforts and challenges required to improve their lead generation processes and successes. No. 1 is having more and better content that demonstrates their company’s expertise. This is followed by a stronger website, as well as better segmenting, scoring, and qualification.

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