Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.Excerpt
Marketers are clear about the efforts and challenges required to improve their lead generation processes and successes. No. 1 is having more and better content that demonstrates their company’s expertise. This is followed by a stronger website, as well as better segmenting, scoring, and qualification.