Introduction to Integrated Marketing: Sales and Marketing Alignment
In this whitepaper:
The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved
an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease
in revenue. But only 8% of companies say they have tight alignment between sales and marketing.
If you'd like to reap the rewards of alignment, here's a paper that shares the seven steps to making it happen.
Excerpt
"Here's the problem: Marketing and sales teams often use radically
different prospect profiles – and they may not even know it. The first step towards solving this
problem is to get your sales and marketing leaders together to compare their prospect profiles,
focusing on where they overlap and where they don't…What traits really define a long-term or
exceptionally profitable relationship? Which ones could be warning that some prospects might consistently
present challenges?"
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