Email Marketing VS. Marketing Automation Solutions

Email Marketing VS. Marketing Automation Solutions
In this whitepaper:

A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

Excerpt

As suggested, a marketing automation solution delivers essentially all the benefits of an email marketing solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.
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