Email Marketing VS. Marketing Automation Solutions
In this whitepaper:
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider
transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are
the tradeoffs between the two technologies?
As suggested, a marketing automation solution delivers essentially all the benefits of an email marketing
solution along with integrated capabilities that would otherwise need to be cobbled together using various standalone technologies.