How to maximize email deliverability for greater campaign success.
For an email campaign to be successful, marketers must blend art and science to reach the right person at the
right time, with the right offer. But no matter how compelling your email is, if it doesn't reach the inbox – you've
lost that opportunity. Know the basics of deliverability so you're prepared to build emails that will actually reach your
Deliverability is simply the measure, usually expressed as a percentage, of how many emails actually make it into the
inbox. Deliverability is affected by the business process of an email service provider, but the most critical factors rest with the sender.