Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.Excerpt
Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform. That’s no surprise. The benefits of marketing automation solutions are now well established...As a CEO, you have to be asking yourself – What’s the urgency around marketing automation? Is it worth the investment?