Best Practices in Segmentation
In this whitepaper:
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all
your prospects. Learn how to segment your prospects into groups with shared needs and concerns – with the basics of strategy,
capturing data, defining a segment, and more.
Excerpt
Begin by working with your historical data and your sales department to define the profiles and behaviors that characterize your
existing best customers. You'll build desirable, productive segments by understanding who buys now, and why they buy. Many marketers
build "personas", profiles of ideal buyers, and then look for prospects that match the personas.
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