Best Practices for Setting Up a Lead Scoring Program
In this whitepaper:
Lead scoring works, but getting started can be intimidating. Experts Matt Heinz, President of
Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share
the eight linear steps to getting started, and making lead scoring work for you.
"The first step to any marketing program is to identify your target buyer. When I advise organizations on this first step,
they often chuckle as if it is obvious. Actually, it is a very important exercise. Scoring is the act of deciding whom to spend
time on, and when to spend it. Also, identify whom you don't want to talk to." – Craig Rosenberg