Best Practices for Building a Subscriber List
In this whitepaper:
From deliverability to conversion – the quality of your list underwrites your email marketing success.
But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in
the field held a powwow; we share the results with you. Learn from:
- Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect
- Thomas Harpointner, CEO, AIS Media
- Andrew Kordek, Chief Strategist and Co-Founder, Trendline Interactive
- Tom Scearce, Principal, Falconry Group
- Jordie van Rijn, Email Marketing consultant, eMailmonday
"Think of email acquisition as a party. If I get to your party and you take my coat and shove me into the door
and let me fend for myself, the experience sucks right from the beginning...Invest in time and resources to make
it a killer experience from the beginning. Then go out and spend money on stuff like SEO and landing pages and
offers." – Andrew Kordek
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