Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible
(what not to focus on). Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions;
Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The
Sales Lion – and you get the benefit.
Too many content programs focus on new features, chest-beating on company milestones, and otherwise weaving strong
product tie-ins into every new piece of content created. That content has its place, but your readers (customers and
prospects) will gravitate toward content that independently provides value. What are your customer's issues? What do
they need help with, right now? That's the content that will spread like wildfire for you. - (Heinz)