Sales & Marketing Strategy

Using an integrated marketing platform makes the lifecycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.

The benefits of alignment are clear: According to recent studies, highly aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue. But only 8% of companies say they have tight alignment between sales and marketing.

Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles. This comprehensive overview of the most effective content marketing strategies is the result of an online discussion with some of the best and brightest thought leaders, including Marketing Interactions' Ardath Albee, DocuSign's Meagen Eisenberg, Heinz Marketing's Matt Heinz, and The Funnelholic's Craig Rosenberg.

Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on). Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit.

At a time when integrated, cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are very integrated with their other marketing campaigns. This makes it difficult to coordinate marketing activities or to apply data generated from live events to other campaigns. This paper helps you solve that problem, with clear guidance and specific strategies.

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix.