A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should
you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation
platform? What are the tradeoffs between the two technologies?
Are you actively researching marketing automation? Here's a handy checklist to help you evaluate your
options in 16 key areas, including database capabilities, lead generation, lead scoring, reporting, training
and support, and much more.
The most effective marketing automation deployments include careful planning, process change, and program redesign. But companies
who can't make that commitment can still gain value from an incremental approach.
At a time when integrated, cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are
very integrated with their other marketing campaigns. This makes it difficult to coordinate marketing activities or to apply data generated from
live events to other campaigns. This paper helps you solve that problem, with clear guidance and specific strategies.
Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by
12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly
different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning
tactics into your own marketing mix.