Email Marketing & List Management

From deliverability to conversion – the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the results with you.

For an email campaign to be successful, marketers must blend art and science to reach the right person at the right time, with the right offer. But no matter how compelling your email is, if it doesn't reach the inbox – you've lost that opportunity. Know the basics of deliverability so you're prepared to build emails that will actually reach your potential customers.

A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

65% of best-in-class B2B marketers integrate their email and social media campaigns – that's just 2 of the 7 channels you can use to amplify and reinforce your branding and messaging across your marketing ecosystem. Learn how multiple channels support and empower each other, and how to integrate email, social media, online events, blogs, landing pages, website intelligence, and analytics.

Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). Buyers say they prefer to receive promotional messages by email (77%). This paper gives tips for building your email marketing lists with real-world and social tactics, and helps you decide when and how to buy a list.