Email Marketing & List Management

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Best Practices for Building a Subscriber List
From deliverability to conversion – the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the results with you.
Email Marketing Deliverability eBook
For an email campaign to be successful, marketers must blend art and science to reach the right person at the right time, with the right offer. But no matter how compelling your email is, if it doesn't reach the inbox – you've lost that opportunity. Know the basics of deliverability so you're prepared to build emails that will actually reach your potential customers.
Email Marketing vs. Marketing Automation Solutions
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
Introduction to Integrated Marketing: Building a Holistic Marketing Strategy
65% of best-in-class B2B marketers integrate their email and social media campaigns – that's just 2 of the 7 channels you can use to amplify and reinforce your branding and messaging across your marketing ecosystem. Learn how multiple channels support and empower each other, and how to integrate email, social media, online events, blogs, landing pages, website intelligence, and analytics.
Grow Your Email Marketing List
Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). Buyers say they prefer to receive promotional messages by email (77%). This paper gives tips for building your email marketing lists with real-world and social tactics, and helps you decide when and how to buy a list.
BLOG POSTS
Learn: B2B Email Marketing Best Practices
Canadian Anti-Spam Update
10 Things That Will Trash Your Email Marketing Program
How to Optimize Different Types of Email, Part 1: Retention Email
How to Optimize Different Types of Email, Part 2: Acquisition Email
How to Optimize Different Types of Email, Part 3: Transactional Email
Infographic Highlights Components of Successful B2B Email Campaigns
Is That Spam? Part 2: David Fowler Replies
Two of the Biggest Mistakes in Subject Line Creation
Designing HTML Email for Mobile: 7 Helpful Tips
Email Marketing to Canada? New Laws Will Affect You
3 Key Trends in Email Deliverability
Test Your Way to Success: 11 Tips for Your Email Subject Lines
It’s My Party and I Hope You Show Up: Building a Subscriber List That People Want to Be A Part Of
Segmentation: The Email Marketing Weapon You Might Be Overlooking
Use Segmentation to Reach the People Most Likely To…
The Science of Email Marketing: 5 Aspects of Email You Can’t Ignore
How (and Why) to Define A Segment
The Staying Power of Good Ideas: 5 Time-tested Tips for Email Marketing
Trigger Emails Score 119% Higher Click Rates Than "Business as Usual" Messages
Top 10 Email Delivery Best Practices
RECORDED WEBINARS
How to Execute a Successful Drip Email Campaign
Marketing Automation: One Step at a Time
Fall Into Compliance: Canada's Anti-Spam Law (CASL)
Best Practices in List Building and Deliverability