SugarCRM Integration

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SugarCRM Integration

Sugar Integration

Easy, Automatic Synchronization

Act-On’s seamless integration with Sugar makes it easier for marketing to deliver more highly qualified, salesready leads to the sales team. Using Act-On’s native, out-of-the-box integration, you can set up automatic, bi-directional synchronization between Sugar and Act-On – easily, and in minutes. With Act-On, you can attract, capture, and nurture prospects, then convert leads directly into Sugar. Sales accesses Sugar to get real-time information, including prioritized leads and activity history.

Sales and Marketing Alignment

Act-On automatically updates contact and lead records in Sugar, providing key insight into each buyer’s behavior and allowing for relevant conversations at precisely the right time. Act-On for sales includes:
• Hot Prospects – a prioritized list of the leads and contacts who are currently the most active and engaged
• Act-On Email – allows your sales team to quickly and easily send trackable emails and see exactly who is opening them, and clicking on them
• Act-On Activity History – lets your sales team see the digital footprint of their leads and buyers, uncovering what they’re most interested in

Keep Your Leads Warm with Email Marketing and Nurturing Campaigns

Email remains the hardest working marketing tool, and the most productive, with an ROI that outpaces every other tactic. With marketing automation, you can:
• Create and launch high-quality campaigns with a simple drag and drop interface
• Send the right messages to the right people at the right time, using list segmentation and lead scoring
• Match the message to the recipient on the fly, with dynamic content
• Optimize your campaigns with A/B testing

See Campaign Performance with Reporting & Analytics

You can measure results in real-time and get insight into campaign performance, including Revenue Impact, Revenue Attribution, and AdWords reporting. This lets you calibrate your campaigns based on what’s working and what isn’t, and improve future efforts. Use Act-On mobile to access your reports on the go.

Prioritize Leads with Lead Scoring

Leverage Act-On lead scoring to identify and prioritize sales-ready leads based on points scored for demographic and firmographic data, and behavioral touch points including email, website, event attendance, and form submissions. Your sales team will know who prospects are, what they care about – and what to say – during the sales call.

Get the Most from Your Website with WEBSITE VISITOR TRACKING

See actual names of people and companies visiting your website, and what they’re looking for. Go beyond page views and bulk visitor statistics provided by traditional website analysis tools to get real marketing and sales intelligence to boost your sales.

Create Your Own Forms & Landing Pages

Act-On’s social media tools help you align your social media strategies and tactics with your other channels, so your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you.

Reach out with Social Media

Act-On’s social media tools help you align your social media strategies and tactics with your other channels, so your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you.

Get Found and Get Known with Act-On Inbound

Since 80% of sales begin with search, you can help your buyers find you by using Act-On’s SEO audit tool to optimize your website, landing pages, and blogs for organic search. Then, track the effectiveness of your paid search with Act-On’s native AdWords integration. You’ll know for certain which AdWords are generating the most ROI for your company.