Social Media
In this datasheet:
Act-On's Social Media Prospector represents an innovative approach to using Twitter, Facebook, and LinkedIn to engage in
social media conversations that are pertinent to your company and industry. Our Twitter prospector uses advanced search
technology to help you find an audience that is likely to respond to your specific message. In the process, it leapfrogs
the traditional Twitter marketing blueprint, which focuses on building a large list of Twitter followers.
Excerpt
The standard Twitter marketing wisdom is simple: the more followers you have, the more people listen to you, and the
easier it is to spread your messages. However, unless you are a celebrity or a famous brand, you are unlikely to get
hundreds of thousands of "natural" followers who are truly interested in what you have to say.
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