Act-On makes it easier than ever for you to assemble, consolidate, and manage all of your customer and prospect lists
for your marketing campaigns. The key to effective email campaigns begins with clean data and careful list selection
Excerpt
With Act-On you don’t have to waste time merging your CRM and marketing lists – simply pull your lists directly into your Act-On account with just an
Excel or CSV file. You can also import leads, prospects or campaign members directly from your Salesforce.com account. Your lists can have as many
custom fields as you like, and you can use them all to personalize your campaigns.