Studies have shown that people will retain only 10% of what they read but up to 50% of what they see and hear. Events & webinars give marketers a
valuable tool for establishing thought leadership, demonstrating product benefits, teaching best practices, and qualifying a prospect's readiness to buy.
Excerpt
Cisco® WebEx® is widely recognized as the best webinar delivery platform in the industry. Act-On rounds out the WebEx offering by adding comprehensive pre- and post- event marketing programs around webinars.
Act-On achieves this with a deep back-end integration with the WebEx platform. The resulting combination is an end- to-end webinar management solution that fits cleanly into your larger online marketing context.