Act-On integrates seamlessly with the WebEx service platform, making it easier and faster for you to create and deploy promotional email campaigns, track responses, follow up, and share attendance information with your marketing and CRM databases in synched prospect activity histories.
You don't have to leave your marketing dashboard to access your WebEx EventCenter account. Just log into your WebEx account from your Act-On Webinars page, and Act-On will create and maintain a WebEx connector.
If you've integrated Act-On with your CRM system, then your sales reps will be able to see every prospect at every stage of the webinar process. What used to require a lot of manual spreadsheet shuffling happens behind the scenes, automatically.