Act-On integrates seamlessly with the GoToWebinar service platform, making it easier and faster
for you to create and deploy promotional email campaigns, track responses, follow up, and share attendance
information with your marketing and CRM databases in synched prospect
It's a one-click integration. Just log into your Citrix account from your Act-On Webinars page, and Act-On
will create and maintain the connector.
End-to-End Integrated Webinar Support
Plan your content and timing. Just plan your webinar session, then select it in Act-On
Build all the creative elements (registration form, email templates)
Select your invitation lists
Decide on the timing of communications –
– and then sit back as the Act-On integration takes over.
Keep sales informed
If you've integrated Act-On with your CRM system, then your sales reps will be able to see every prospect at every stage of
the webinar process. What used to require a lot of manual spreadsheet shuffling happens behind the scenes, automatically.
Invitations and reminders
Act-On communicates with GoToWebinar to create the event
Schedule invitation messages to your lists
Schedule "Last Chance" messages
Schedule reminders with all the information needed to join the event
Promote and track
If you used multiple mailing lists, Act-On shows you how each drives registration
Use trackable links to your event landing page and registration form for your ads and in your tweets, and see what works
Your attendee list is kept up to date
Act-On's registration form can be eCommerce enabled to take credit card payments
After the event
If you’ve set up lead scoring, registrants and attendees will have their actions noted and scored in their profiles
Act-On extracts the attendee participation list
Act-On gets a link to the recording of the event, if one was made
If you used multiple mailing lists, Act-On shows you which list drove registrations more effectively
Act-On compares the list of attendees against the list of people who were invited and suggests follow-ups that are appropriate for the level of interest shown. For example, you could send a "Thank You" message with a call to action to people who attended, and a "Sorry We Missed You" message containing a link to the recording to those who registered but did not attend.
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