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Make your webinars and online events far more effective than they are today

Make your webinars and online events far more effective than they are today

As a 21st century marketer, you should be doing online webinars and events to generate leads, nurture existing leads and interact with current customers. But the planning and execution of such events is time consuming and therefore the results are often sub-optimal.

Act-On's webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.

Act-On integrates with both WebEx and GoToWebinar to provide you with a seamless experience of planning, delivering, and following up on a webinar or online event
Plan your webinar or online event campaign from start to finish using Act-On to ensure your communication with prospects is both effective and timely
Engage prospective attendees before the event by creating a curriculum of steady communication and giving them a professional registration experience to maximize registrations
Follow-up with registrants (attendees and non attendees) after the event. Use Act-On to segment your audience based on their attendance and level of participation and send them the appropriate message to continue to interact with them

Integration with WebEx and Citrix

Act-On offers unique integrations with both Cisco WebEx Event Center® and Citrix Online GoToWebinar®, two of the most widely recognized webinar delivery platforms in the industry.

You can set up the integration in minutes using a point and click interface
Determine what level of data you are going to share between the webinar tool and Act-On
Automatically login to the webinar tool from Act-On so that you can run your webinar from within Act-On

watch webex integration video

Plan Webinars using Act-On

Planning the webinar or event is most often the key to a successful event. Act-On enables you to plan your entire event to ensure thorough organization.

Act-On's webinar dashboard walks you through the entire process of planning your event and generating all the necessary creative elements
Create a curriculum and timeline of activities leading up to your event and follow-up after the event is complete
Build all the invitation emails and registration pages for your event
Track progress of your webinar campaign from within Act-On

Engage Prospective Attendees before the Event

Create a curriculum of communication to your prospects leading up to the event.

Create a curriculum of communication to your prospects leading up to the event
Send invitations on email and social media
Schedule follow-up invitations to those who have not registered for your event
Send reminder messages to registrants to ensure they don’t forget to attend

Engage Prospective Attendees before the Event

Follow-up with after the Event

Stay top of mind with your event registrants even after the event by engaging them intelligently.

Engage registrants who were not able to attend by inviting them to a future event or offer them something else that would interest them
Segment attendees based on their level of participation during the event and update their profile with this information so that sales can better interact with them

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