Who's Coming to Your Site?

How are your campaigns performing?

Understanding campaign performance is key to your success as an online marketer. Act-On measures the key parameters to show you how your campaigns are doing.

• Campaign email results that include statistics on successfully sent emails, bounces, number of email opened and the number of click-throughs
• Landing page and form visits and completions so you can better understand conversion rate and reasons for drop off

Act-On lets you take advantage of online marketing by enabling you to very quickly test your campaigns even before you launch them so that you can optimize results from the start. A/B testing using Act-On lets you do this quickly

• Compare email campaigns to determine the best subject line, message body and layout to optimize responses
• Compare landing pages to see which ones maximize conversions

See how your online marketing compares to that of your competitors using
Act-On Insight

• Website traffic: Compare your web traffic with that of your competitors. Measure the effectiveness of your search terms
• Blogs: Track information trends and topics in the blogging universe and measure the quality and quantity of blogs generated by you and your competitors
• Social Networks: Gain competitive insights across social networks like Twitter, Facebook and Linkedin by measuring your activity, followers and relevance
• YouTube: Pay close attention to your presence on this very important channel for multi-media content

The marketing equation is not complete till you are able to measure the final results of your efforts – the volume of business you were able to bring in through your marketing programs. Act-On integrates with CRM systems to help you close this loop

• Track the lead and opportunity pipeline created by your campaigns
• Understand the effectiveness of each campaign in generating revenue and the sources of that revenue
• Measure the cost of each campaign and the revenue generated from each campaign to get an accurate understanding of the return on your marketing investment (ROI)