It's important to know about the traffic coming to your site so that you can optimize your marketing efforts.
Understanding campaign performance is key to your success as an online marketer. Act-On measures the key parameters to show you how your campaigns are doing.
Act-On lets you take advantage of online marketing by enabling you to very quickly test your campaigns even before you launch them so that you can optimize results from the start. A/B testing using Act-On lets you do this quickly
See how your online marketing compares to that of your competitors using
The marketing equation is not complete till you are able to measure the final results of your efforts – the volume of business you were able to bring in through your marketing programs. Act-On integrates with CRM systems to help you close this loop