Reports and Analytics

Measure results in real-time; get insights into campaign performance

Accurately measuring and analyzing campaign performance is a fundamental part of good marketing. It lets you calibrate how you are doing, optimize your campaigns based on what's working and what isn't and improve future efforts after analyzing previous results.

Act-On's tracks and measures all key activities in the system enabling you to quickly view results in real-time and access data for more in-depth analysis.

• Who's coming to your site and how did they get there? See who's visiting your site, the company they're with and who referred them to your site.
• How are your campaigns performing? From email opens and click-through to landing page visits, form submissions and webinar attendance, get a clear picture of the performance of each campaign
• Test and optimize your campaigns with A/B testing. Determine the best converting campaigns even before you go live by running A/B tests to segments of target list across a broad range of parameters
• Benchmark your online presence against your competitors. Compare your web traffic, social media activity and your presence on YouTube to that of your competition. Use the results to set goals for improvement
• Measure your return on investment (ROI) to see the results you are getting from the money spent in marketing.

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