Act-On Inbound:

Your Best Prospects Are
The Ones Who Find You

Act-On Inbound makes it happen

Conversion begins when you get found; leads that discover you online have an 8x greater likelihood of closing compared to other leads1. But how do you get them to come to you? How do you cut through all the online noise?

Act-On Inbound is a new suite of inbound capabilities that help you excel at search engine optimization, maximize the potential of your blog, and see the ROI of your AdWords campaigns. It unites with your outbound marketing to deliver the best overall results for your campaigns.
Want to find out more?    Schedule a demo

Create quality content to pull people in

First, know thy audience – what do they seek that you have? Act-On Inbound helps you optimize your pages with compelling content and the right keywords, so the right leads will find you more often. Track your paid search and SEO campaigns so you can attribute leads and revenue to online inbound marketing.
Inbound Marketing Funnel

Market to people you don't know yet

Marketing automation traditionally is used to market to people you already know. By incorporating Inbound, you can market to people you don't know yet. Act-On lets you do it all – inbound and outbound – from one platform.
Inbound Marketing Funnel

Find & fix common SEO problems

Find and fix your SEO errors quickly, with Act-On SEO Audit. Learn best practices for optimization so your site can be found more often – by the people who need what you have. Act-On’s SEO audit rules evolve as the search engines change theirs. We track the changes, so you don’t have to.
SEO audit

Track AdWords from clicks to wins

Get to your Google AdWords campaigns and keywords right in the Act-On report. Your metrics aren’t limited to clicks, conversion goals and estimated revenue from AdWords; you’ll see which real leads and real revenue resulted – so you can spend your ad dollars smartly. Manage it all from one easy dashboard.
AdWords

SEO awareness for your bloggers

Your bloggers get the same great SEO audit and help inside WordPress or Drupal. Optimize as you edit using your playbook of custom or AdWords keywords. Insert Act-On marketing assets and calls to action right from the blog editor bar.
Blog Integration

Market to prospects based on their search history

Now that you’ve filled your funnel with valuable inbound leads, take the next step to help your sales reps talk their language. Segment your lists by search history patterns so you can target messages to people who’ve already told you what they want.
Search History and Search Based Segmentation
Google AdWords

Google AdWords

Maximize your leads and revenue within your given ad budget.

Learn More »

SEO

SEO

Optimize landing pages, web pages, blogs and more for search engines to boost your page rank and get found more often, by the most appropriate searchers.

Learn More »

Blog Integration

Blog Integration

Help your blog team optimize for the target keywords defined in your game plan.

Learn More »

History & Segmentation

History & Segmentation

Create lists targeting people who searched for certain keywords.

Learn More »

1 Inbound leads have an 8x greater likelihood of closing compared to other leads – Pew Research