In online marketing, web forms function as input templates in which a prospect provides contact information, usually in trade for something of value, such as a free webinar or literature download.
Forms are the unsung heroes, the trusty workhorses of your online marketing system. You can use them in many ways:
Use the form-specific Smart Content Blocks to create data fields in forms, such as:
Act-On automatically builds signup lists that capture data input and copy it to individual prospect profiles in the marketing and CRM databases. You can also map lead scoring to form fields, so that leads are scored dynamically.
Use your Act-On forms to securely collect credit card payments for your events, webinars, e-books and more. Just add your PayPal, FirstData, or Authorize.net account information to your Act-On form and you’re good to go.