In online marketing, web forms function as input templates in which a prospect provides contact information,
usually in trade for something of value, such as a free webinar or literature download.
Forms are the unsung heroes, the trusty workhorses of your online marketing system. You can use them in many ways:
Create forms for registrations, surveys, and more
Put links in online ads to capture new leads
Put links in emails for webinar registration or surveys
Post forms on your website that trigger document downloads, automatic response emails, and alerts to salespeople
Link form fields to lead scoring, so that important data is included in lead profiles and in CRM contacts
Use the form-specific Smart Content Blocks to create data fields in forms, such as:
Radio boxes or check boxes
Password confirmation and other value confirmation fields
...and much more
Captured data goes into prospect profiles
Act-On automatically builds signup lists that capture data input and copy it to individual prospect profiles in the
marketing and CRM databases. You can also map lead scoring to form fields, so that leads are scored dynamically.
eCommerce enabled forms
Use your Act-On forms to securely collect credit card payments for your events, webinars, e-books and more. Just add
your PayPal, FirstData, or Authorize.net account information to your Act-On form and you’re good to go.
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