List segmentation helps you create highly targeted campaigns
Because it lets you target people by things that matter to them
, segmentation helps you make your email messages personal,
boosting prospect engagement and increasing conversion rates.
Act-On makes it easy to create tightly targeted list segments.
Combine a range of profile attributes:
With observed behaviors:
- Visited specific web page(s)
- Signed up for any webinar
- Attended a specific webinar
- Downloaded specific content
And a specified time frame:
- 1 day
- 7 days
- 14 days
- ...and so on
For example, you might define a segment as: "Directors of Sales, in New York State, who have attended at least two
webinars AND clicked on at least three messages – in the last 14 days."
You have a title with buying power,
interested enough to attend two webinars, and engaged enough to click on three messages. Maybe it’s the right time to
send this group a special incentive to buy now.