Database marketing can be difficult and confusing. The Instant-On database simplifies it, so you don't have to get help from a database administrator to manage lists and run targeted campaigns. And Act-On integrates with the five most popular CRM applications, so marketing and sales can be on the same page at the same time.
Because Act-On's deceptively simple database supports list segmentation by so many factors, and it's so easy to build emails using with dynamic content and personalization, you can create tightly targeted, highly relevant email campaigns with ease. Take full advantage of:
Every outbound or inbound touch is captured and stored in a unique profile in the Instant-On database, such as:
You can sync your entire Act-On marketing database with your CRM database, or only chosen prospects, such as those whose lead scores have passed a threshold. Whatever the subset you select, Act-On will keep this subset in sync and up-to-date.