Database marketing can be difficult and confusing. The Instant-On database simplifies it, so you don't have to get help from a database administrator to manage lists and
run targeted campaigns. And Act-On integrates with the four most popular CRM applications, so marketing and sales can be on the same page at the same time.
Because Act-On's deceptively simple database supports list segmentation by so many factors, and it's so easy to
build emails using with dynamic content and personalization, you can create tightly targeted, highly relevant email campaigns with ease.
Take full advantage of:
Just upload your Excel or CSV files, or import leads, prospects or campaign members directly from your CRM account
Manage your field names. Match the standard field names you've defined, retain the field names contained in your uploaded list, or create entirely new field names as you choose
Act-On's Instant-On database tracks every action, for every prospect
Every outbound or inbound touch is captured and stored in a unique profile in the Instant-On database, such as:
CRM integration: synchronize your Act-On marketing database with your CRM database
You can sync your entire Act-On marketing database with your CRM database, or only chosen prospects, such as those
whose lead scores have passed a threshold. Whatever the subset you select, Act-On will keep this subset in sync and up-to-date.