The Lead Handoff: Aligning Sales and Marketing

Marketing automation lets sales and marketing teams close the gaps between hopeful possibilities and closed sales.

With Act-On, marketers and their sales counterparts can:

• Define and agree on marketing-qualified, sales-accepted, and sales-qualified leads
• Jointly determine the attributes and behaviors that make lead scoring work
• Set lead thresholds so sales-ready leads are automatically sent to sales
• Return not-ready leads to marketing for nurturing

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