Google search engine algorithms have substantially changed over the year. Nowadays there's a lot of talk about "link juice." Link juice is what you use to improve organic search results relative to your competitors. It's the credibility of your site as determined by backlinks from trusted sources. This is extraordinarily important for website marketing.
Although we pursue high-value links with semantic relevance, we overlook unused link juice opportunities on our own websites. Your read that correctly: Your website has content that could serve as ‘link bait' to motivate other sites to link to you. The important question is: How do you use these opportunities for more link juice for your website marketing? The answer lies in a strategic approach to content.
Creating quality content is critical for both your audience and other websites. The originality and style will add to the share-worthiness of the content and give you a better chance to attract the right links. Content such as news, how-to-guides, e-books, and product reviews, as well as other interesting content such as infographics, testimonials, interviews, and contests, are likely to get more juice, which in turn enhances your website marketing.
Press releases and news articles, when submitted to trustworthy and reputed media outlets, will earn you credibility, helping you earn backlinks and more juice.
Event websites are well promoted and thus give you a chance to earn more link juice. By becoming a sponsor of an event related to your business, you can earn backlinks to your website. You can even sponsor non-profit organizations' charities, which might end up showing their appreciation by linking to your site.
Blogs on your main domain will add a consumer-oriented approach to your website marketing. This would be a great way for other bloggers to link to your individual posts on various other websites and platforms. Another interesting aspect you can add is guest blogging, which would earn you valuable backlinks and access to audiences you would otherwise not have reached.
Make sure you adopt a meaningful and strategic approach to website marketing by targeting the right keywords. Between these, and getting the right kind of links to generate more link juice, your ratings will improve.