Online marketing rocks. Top performers ranked online marketing channels as a top source of competitive advantage in the promotion marketing plan.
Marketing automation sets you up for success. Top performers are more likely to invest in marketing automation than others.
How to create a winning promotion marketing plan:
Engage. Relevant, timely, personalized engagement. One example would be a trigger email that launches in response to an inquiry or purchase. Only 23% of survey respondents report using trigger emails, so this is one strategy to take you to the head of the class sooner.
Segment. Move away from broad and unfocused blasting. Some organizations report click-through on batch blasts as low as 0.3-0.5%. Your prospects now expect your messaging to relate to their specific needs.
Start simply. Don't over-engineer the implementation process when adopting a marketing automation tool. Limit configuration and customization so you can get moving and get momentum quickly.
Know your prospects. Centralize your data so that your CRM is the core system of record for customer data. With crucial data in one location, you can get a three-dimensional (who, what, when) profile of prospects, and then engage with them based on their scored sales-readiness, behavior, and preferences.
Get the numbers, and let data drive strategic decisions for your promotion marketing plan.
The new four Cs in a modern promotion marketing plan
Along with the traditional four Ps of marketing (product, pricing, place [distribution], promotion), make room for the four Cs in your promotion marketing plan:
Content. You must have it and know how to use it.
Context. Align your content to the customer's journey.
Connection. Again – be relevant and personal.
Conversation. Particularly with social media, you should make the most of your chances to engage and interact.
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