Email Marketing: Best Practices in a Multichannel, Multi-Device World
Email marketing is a stalwart channel with dependable ROI. However, best practices for an email marketing plan continue to evolve: today's marketing mix progressively includes new channels and devices. Marketers typically use email to prioritize customer acquisition and customer retention.
The biggest opportunity for a B2B marketer implementing an email marketing plan is to deliver highly relevant content.
If you're spending more on an email marketing plan, you've got plenty of company. While just 5% of marketers plan to decease their email budget, 60% intend to maintain that investment and a full 35% plan to spend more.
Here are some important tips for your email marketing plan:
Email is a good way to collect behavioral data, and combining that with a strong online presence can increase the efficacy of your email marketing plan by shortening the buying cycle. Here are three types of engagement emails that have proven value:
Upgrading your email marketing plan could be just the kick you've been looking for.
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