Behavioral targeting, marketing, and you
Behavioral targeting describes a wide array of technologies and techniques, each of which help to gauge the effectiveness of marketing campaigns. These strategies work in concert to identify the web pages your company's customers visit, the links they click and, the searches they make. This give marketers a clear picture of the prospects they address.
You might find behavioral targeting an appealing option in terms of outreach, but you should first determine whether it integrates well with your existing platform.
Begin by evaluating your organization and existing processes. Revisit past marketing initiatives and the goals of your company, past budgets and staff figures, and decide if behavioral target marketing is worthwhile. If so, ask yourself the following:
If you answer a resounding YES to the questions above, then behavioral target marketing may just be your new brother-in-advertising-arms!
Ready for a closer look? Schedule a demo today, and let us show you all the ways Act-On will help you sell more, faster.Let's talk