A critical piece of any lead generation business model is creating great content for the web by learning about your audience. You should have a specific purpose in mind for the content and a specific type of reader for whom to write.
Make the investment in time to formalize a target audience persona for your lead generation business model, and spend some time researching how that persona thinks about your content. Once you apply that knowledge to your content, you’ll:
- Increase your readers’ satisfaction with your content
- Increase the chances they’ll share it with their networks
- Increase the chance that Google and other search engines will rank your content well
Here are some tips on how to do this:
1. Know who your audience is for your lead generation business model
We can't stress this enough: know to whom you're writing.
2. Know what they want
After you’ve identified your audience, figure out why they might search for your content.
3. Know what keywords to use
Search engines are getting much better at trying to understand searcher intent, but they are still fairly limited. They look for the actual words searchers type in. If you discover what those words are and use them, you’ll lift your chances of appearing in search results.
4. Do research to discover keywords for you lead generation business model
Talk to real live people. If you have existing customers, listen to the language they use. How do they describe your products? How do they talk about the problems they are having?
By learning about your audience, you can target them better and increase your pool of potential customers.