If you're looking for an automated marketing solution, you've come to the right place! The industry has reordered the words and calls this class of software marketing automation.
Marketing automation is a godsend for marketers for three essential reasons. First, it's a platform that integrates the capabilities of many point products and tools that marketers have traditionally integrated themselves. Because marketing automation solutions typically run as a service in the cloud, you no longer need to need to worry about IT issues, interfaces, and so forth.
Second, marketing automation solutions provide new capabilities that were never available before in an easy-to-use form on a broad scale. Examples of new functionality are lead nuturing and lead scoring.
Third, an automated marketing solution forces the entire company to think holistically about an integrated sales and marketing process. Just watch those organizational walls come tumbling down.
If you're using Salesforce, Microsoft Dynamics, Sugar CRM or another CRM system, integration with your automated marketing solution will be easy.