List Hygiene

The Act-On email marketing solution allows you to send emails, manage your subscribers, and track campaign performance. Keeping your email marketing list healthy – proactively managing your subscriber information, bounce data, and unsubscribes – is a critical part of your email marketing efforts, as such management protects your reputation and deliverability.

We strongly encourage you to consider email list cleaning services as part of your marketing strategy, especially prior to your initial mailings to a new list, as you review your data sources and how they enter your email marketing programs.

Email List Hygiene FAQ

Keeping your email marketing list healthy – proactively managing your subscriber information, bounce data, and unsubscribes – is a critical part of your email marketing efforts. Such management protects your reputation and deliverability.

List Hygiene Services

Why is this important?

Receivers of commercial email, Internet service providers (ISPs), anti-spam groups, and corporate email services set specific thresholds and guidelines regarding spam complaints, undeliverable mail, and unsubscribe requests.

To maintain our high sending reputation, Act-On is required to manage its sending infrastructure to achieve high delivery performance for all clients.

When a marketer sends a campaign to an old, stale, or unverified list, that list may produce high spam complaints, undeliverable mail (bounces), or unsubscribes. These metrics generate reporting red flags in Act-On’s system, and may lead to account warnings or suspension due to the severe nature of the problems these issues can cause.

To minimize possible list-related hygiene issues and pitfalls, we strongly encourage you to consider proactively scrubbing your data prior to importing it into Act-On.

Conducting a list hygiene exercise does not guarantee deliverability, but it can help identify known bad records that must be eliminated from your house file prior to sending. Cleaning the list is the first, crucial step to increasing the odds that your email marketing messages will be delivered successfully.

If you have a list that needs to be validated or cleaned prior to importing to Act-On, we recommend that you consider LeadSpend, an independent company that specializes in verifying and cleaning email addresses and lists. LeadSpread is known for accuracy, customer service and follow-through, and the company has specific solutions, pricing and support for Act-On customers.

You can learn more about LeadSpend by visiting their website here: www.leadspend.com