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You're passionate about marketing, customer engagement, and growing quality demand for your business. We promised to help make you better marketers – and with this imarketing conference, we're delivering on that promise.

Spend the day with Act-On and get a 10X return on time invested:

  • Learn from the experts. Raghu Raghavan, founder and CEO of Act-On, Atri Chatterjee, CMO of Act-On, and other industry experts to be added to the lineup. Stay tuned!
  • Amp up your campaign performance. Learn online marketing best practices. Hear what your peers are doing and share success strategies with other Act-On customers.
  • Make the most of your Act-On technology. The best ways to leverage new features and new capabilities, tips and tricks to save time and effort and increase your results.
  • Rapidfire tracks on the key topics of marketing automation in a high-intensity, no-nonsense format.
We guarantee the imarketing conference will help you:

  • Discover ways to improve campaign results
  • Network with peers and thought leaders
  • Learn from industry experts
  • Share your ideas with Act-On's best and brightest
  • Receive exclusive offers
This is a regional user conference for our customers on the east coast. imarketing will be coming to a city near you, so please stay tuned for dates and locations.
W New York
Friday, June 6, 2014
W New York
541 Lexington
New York, NY, 10022

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KEYNOTE SPEAKER

Michael Krigsman
Michael Krigsman
Michael Krigsman is recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger – and covers topics from innovation to business transformation. Michael is also a columnist for ZDNet and has written over 1,000 articles on enterprise software, cloud, CRM, ERP, collaboration, and alignment. His work has been mentioned about a thousand times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been referenced in 40 books, published in the Wall Street Journal, and is syndicated on important technology websites.

SPEAKERS & PANELISTS

Raghu Raghavan
Raghu
Raghavan
Chief Executive Officer of
Act-On Software
 Monica Mayk
Monica
Mayk
Director of Marketing at Market Connections, Inc.
Angie Anderson
Angie
Anderson
Practice Lead, Demand at Starshot
Brandon Larocque
Brandon
Larocque
Managing Partner at Access Marketing Company
Julie Perofsky
Julie
Persofsky
Director, Customer Strategy at Influitive
Jay McBain
Jay
McBain
CMO of ChannelEyes Corporation
Christian Wettre
Christian
Wettre
President of W-Systems
Atri Chatterjee
Atri Chatterjee
Chief Marketing Officer of Act-On
David Fowler
David Fowler
Chief Privacy & Deliverability Officer of Act-On
Martin Laetsch
Martin Laetsch
Director, Online Marketing at Act-On
Janelle Johnson
Janelle Johnson
Director, Demand Generation at Act-On
Paige Musto
Paige Musto
Director of Communications at Act-On
Ryan Porter
Ryan Porter
Director of Sales at Act-On
Aaron Bolshaw
Aaron Bolshaw
Sr. Manager, Database Marketing at Act-On
Noel Rabinowitz
Noel Rabinowitz
Product Manager at Act-On
Judy Logan
Judy Logan
Director of Customer and Partner Marketing at Act-On
JoJu Mangalam
JoJu Mangalam
Director, Marketing Performance at Act-On

AGENDA

Friday, June 6, 2014
8:00-9:00
Registration & Breakfast
9:00-9:30
Welcome Announcement
Raghu Raghavan
9:30-10:00
Keynote
Michael Krigsman
10:00-10:30
Town Hall
Moderated by keynote speaker, Michael Krigsman
10:30-11:00
What's New
Product updates & enhancements
11:00-11:10
Fuel Break
Energy Drinks & Granola Bars
11:10-12:40
Rapid-Fire Educational Tracks: Lifecycle Marketing - Part 1
A series of "power-tracks" that offer you the best advice we have to give! You'll walk away with only the most essential best practices and suggestions for marketing mastery in an abbreviated, high-intensity, no-nonsense format.

The tracks will cover customer lifecycle marketing stages:

Attract

Attract

The first stage of business where the primary focus is on getting a company found and known amongst its target demographic of prospects. Companies who closely tie their content, search and social strategies will fare better in today's ever changing business landscape.
Capture

Capture

The demand generation process focuses on the ability to drive prospects to specific call to actions in order to capture their contact information for future marketing and sales activities. The use of web forms, landing pages, surveys, offers, newsletters and website visitor tracking comes into play.
Nurture

Nurture

The process of educating and engaging with prospects to stay top of mind for when they are ready to make a purchase. Nurturing begins once a buyer engages with a company's online content or assets, or fills out a form. Nurturing is both an art and science, and is fueled through list segmentation, behavioral profiling, lead scoring and automated programs.
12:40-1:30
Lunch
1:30-3:00
Rapid-Fire Educational Tracks: Lifecycle Marketing - Part 2
After lunch, the tracks will cover customer lifecycle marketing stages:
Convert

Convert

Information has been collected and interest has been shown to qualify a lead as an opportunity. This stage boils down to the selection of your solution or that of a competitor. At the convert phase, advocates, case studies, third-party reviews, buyers guides, and CRM integration play an important role in winning the deal.
Expand

Expand

The customer lifecycle goes beyond lead to revenue and focuses on enablement, success, and on-going communication. This includes customer marketing programs for onboarding, training, and retention, as well as campaigns to turn customers into advocates and repeat purchasers.
Report

Report

Overarching resource for all the above stages where the power of big data, measurement, and performance metrics come together. Modern marketers use real-time intelligence to refine strategy and make smart business decisions.
3:00-4:30
icustomers
Peer 2 Peer
ipartners
Agency Roundtable
inewfriends
Prospect Deep Dive
4:30-6:30
Network @ The Genius Lounge
Grab a drink and some light bites and head over to the Act-On Genius Lounge for some quality one-on-one time with our product and campaign experts! Ask them your most pressing marketing questions, network with other Act-On users and conference speakers, and pick up some fresh, creative ideas you can take back to your teams. Expect some fun activities here as well!
*content or speakers subject to change without notice

BE A STAR

Seen amazing results since implementing Act-On? Ran a killer campaign with amazing results? Discovered other uses for Act-On? Realized that by using Act-On you are a better marketer than ever YOU thought you could be?
If so, we have two easy ways for you to share your story of marketing greatness,
and we'd love to capture it!
Choice 1
Record a quick video from the comfort of your desk (or your iphone) and follow the script below:
  • I AM [INDUSTRY]
  • I AM [TITLE]
  • I WORK AT [COMPANY NAME]
  • I AM ACT-ON
Just turn on some good lighting, switch out your striped shirt, and click here
Choice 2
We will be recording customer testimonials onsite at imarketing. If you would like to share your Act-On experience on camera, let us know by clicking here. These short testimonial recordings should take no more than 15 minutes of your time!

TOP 6 REASONS TO ATTEND

It's New York! We all the Big Apple!
Because you are hip, smart, and innovative, and we think Act-On users should get to know each other
To add some new sales/marketing best practices to your arsenal
To collect some cool swag and look good wearing it
Get the opportunity to tell us what you think. We honesty!
It's absolutely FREE to attend

HOTEL AND TRAVEL

HOTEL

Act-On has negotiated a conference room block rate of $299 (plus tax) per night. This rate will be available 2 days pre and post-conference, based on availability. To make your room reservations, please click here or call 212-755-1200 and mention the "i♥marketing – Act-On User Conference". The cut-off deadline for the conference rate is May 15th.

Questions regarding lodging? Please email us at events@act-on.com

PARKING

Please park with the W New York Wheels Valet and bring valet ticket to the i♥marketing registration desk for validation.

DRIVING DIRECTIONS

FROM THE EAST:

FROM THE WEST:

FROM THE SOUTH:

FROM THE NORTH:

View transportation options for getting here and getting around.

See more at: http://www.whotelsnewyork.com/wnewyork