This report from Forrester Consulting looks at how small and medium-sized businesses are adapting their marketing methods in the wake of the recent recession and current economic uncertainty. The difference between the methods of Top Performers – those who drive revenue and exceed expectations – and Bottom Performers is clear and instructive.

We've created an eBook that turns Forrester's insights into seven actionable, achievable habits that any SMB can use to drive revenue. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.