Act-On customers range from start-ups and fast-growing companies to well-established institutions; from marketing teams in small and
medium-sized businesses to independent teams in large enterprise corporations. The ways in which they use the platform to achieve their marketing objectives
vary widely – the one common denominator is success.
Here are a few of their stories
Circle S shows how marketing agencies use marketing automation to both get new clients, and help clients meet the challenges of multiple channels.
Using marketing automation, the LearnPad team evolved into a content marketing model to nurture prospects and customers – and went from two dozen marketing-qualified leads per month to over 700.
“There’s no way we could run campaigns like this – with these levels of nuance and complexity – without Act-On Software.”
— Mary Alice LaPoint, To the Point Marketing
It was no longer sustainable: Digital marketing agency, To the Point Marketing (TTPM), was increasingly deploying workarounds to make its email service provider "work" for client campaigns … and increasingly losing ROI. A better solution was urgently needed. Since adopting Act-On, TTPM is able to plan and execute sophisticated, multifaceted marketing campaigns easily and efficiently. They’ve also grown revenue by 300%.
Marketing agency Starshot needed a powerful, sophisticated marketing solution that could be deployed swiftly and managed with a minimum of fuss. With Act-On, Starshot saves time in campaign creation and gives sales people more-qualified leads, while managing nurturing campaigns for sales cycles up to 3 years long.
Bradley is the leading manufacturer of commercial plumbing fixtures and washroom accessories.
Headquartered in Menomonee Falls, Wisconsin, Bradley serves a diverse customer base ranging from small local facilities to international corporations such as WalMart, General Motors, U.S. Postal Service, W.W. Grainger, and AMC Theaters Corp. Architects and specifiers look to Bradley for the most innovative products; Bradley makes it easy to specify these products through a seasoned customer service staff and the best informational tools in the industry.
Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.
Within the first six months of using Act-On, NuGrowth identified a combined 34 percent increase in open rates; a combined Click-to-Open Ratio that more than doubled; and a combined increase in leads of 192 percent – nearly tripling the benchmark number prior to its Act-On implementation.
One year after integrating SugarCRM with Act-On, Propelics saw a whopping 800% year-over-year increase in revenue. Implementing Act-On led to more opportunities, more meetings, greater retention – and more deals.
"We wanted a solution that would last us a long time, one that we would not outgrow. We have that in Act-On." – Ian Nate, Adaptive Computing.
As Adaptive Computing doubled in size through its increasing success selling to Fortune 500 clients, Ian decided to adopt marketing automation to manage resources and better communicate with the company's targeted demographic. Act-On's integrated platform and robust feature set replaced three separate marketing applications, reducing administrative headaches and freeing up time. Act-On also integrated seamlessly with Adaptive Computing's Salesforce and GoToWebinar software applications.
One of US Fleet Tracking's biggest problems prior to implementing Act-On was a lack of transparency and integration between software solutions in different departments. Now, Act-On ties marketing directly to the Salesforce system used by the sales team, providing information in the exact format with which they are already familiar. As a result, the sales team sees the immediate benefits of getting information into the Salesforce database: potential and current clients can be included in marketing promotions. Integration was so seamless that sales and marketing communication has been streamlined and strengthened without additional effort or training.
Cameleon is a global CPQ market leader, with strong leadership in Europe. Until three years ago, the company had limited U.S. presence. By the second year of its North American sales campaign, the combination of sales, partnership and marketing investment enabled Cameleon to realize a 39% increase in sales.
Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical campaigns and then grow into more strategic features over time. We highly recommend Act-On.
High-Impact-Prospecting is a demand generation agency with top-tier tech-centric clients. Using Act-On in place of a home-grown platform let the agency save 1,000 hours a year while getting significant lift from a remarketing program. H-I-P also realizes greater deliverability rates through leveraging Act-On's platform – which means a better return on the same campaign investment. H-I-P is an Act-On APEX agency partner, enjoying bulk discounts and other benefits.
Cornerstone utilizes many key Act-On features such as customized landing pages, website visitor tracking, webinar management, and triggered campaigns. The key win has been lead scoring, which drives the marketing and sales alignment the teams wanted. The sales team uses lead scoring to prioritize their time, and understand which topics to discuss with each lead. This in turn lets them close deals more efficiently.
Drillinginfo uses Act-On to gather and analyze marketing data from all touch points, and is seeing a 3x increase in
closed sales from email campaigns.
First Insight Corporation is seeing dramatic improvements in marketing process efficiency and bottom line results after
switching to Act-On.
Act-On has enabled Progressive to expand its frequency of online events from 9 events over the course of 12 months to hosting 9
separate events on a single day.
HA Advantage's seasoned marketing team, while short on resources, was certainly not short on vision or ideas. See how they zoomed
from "0 to 60" using the Act-On Marketing Platform.
Act-On allows us to better qualify the leads that come in. We determine the quality of a lead based upon how many actions they take, and with Act-On we have a very good picture of those actions. Better follow-up, because of better data about a lead, is helping us close more sales.
We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly.
The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.
Voices.com hears the sounds of marketing success to the tune of an 84% email open rate and a 40% click through rate by using Act-On's Integrated Marketing Platform. And that's only the introduction.
RME has experienced a 49% increase in Monthly Lead Flow and a 68% decrease in Cost per Lead by using Act-On to deliver sharp insights into their prospects with real-time lead behavioral analysis and really easy list management. See how Act-On could deliver the same for your marketing organization.
Using Act-On, The Spandex Group successfully rolled out online marketing campaigns in 14 countries and 9 languages. Roll-out took just one or two weeks per country, and included template and stationery translations, list set up, user training, website integration, and Salesforce integration.
ON24 was looking for an email marketing solution that the sales team could use to communicate with leads; reps were using Outlook to send hundreds of emails a day. The team tried several platforms but found them too complex. Using Act-On's customizable templates, ON24's sales team sends emails that don't look or feel like canned messages - giving email marketing a personalized feeling.
SupplyFrame wanted to go beyond the basics in its email marketing, but without having to swallow a lot of complexity. They implemented Act-On; what took previously took a day now takes an hour. They began using additional features such as list management, website analytics, and landing pages. The sales team benefits too; the behavior scoring, integrated with Salesforce, gives insight into prospects' needs.
Rapid Notify adopted digital marketing in stages, moving quickly from individual emails to sending mass emails through its CRM. The next step was an email service provider, but in short order this also proved too limiting; the small-scale technology offered zero growth potential, zero automation, and zero ability to build more sophisticated, dynamic marketing campaigns. Rapid Notify moved to Act-On, got the capabilities it needed, and saw closing rates jump 20%.