The ability to track interest and interactions for each contact over time helps my sales team focus on qualified buyers. We run cultivation campaigns to keep the salesperson's name in front of leads who aren't yet qualified. Then when they show up in Hot Prospects, the salesperson knows they're ready. We also use targeted campaigns to help us track interest in other products and services, among existing clients. Another campaign helps us identify champions and other decision-makers within the accounts sales is focusing on. Giving each sales rep a view of a lead's Web activity, email interaction, webinar attendance, and media downloads in SF is a powerful tool.