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Curious about Act-On?
Act-On provides powerful marketing automation software that helps marketing teams drive leads and build revenue, without the baggage of bloated all-in-one platforms.
Join us for a live product tour, where Act-On marketing automation experts will show you how easy it is to get started with Act-On.
Save your spot to learn how you can:
This 30 minute demo will follow with a LIVE Q&A to ask all your product questions and more.
The digital marketing ecosystem is undergoing a significant transformation, driven by the relentless pace of innovation and the evolving expectations of a digitally-empowered customer base. Account-Based Marketing (ABM), once a niche strategy, has emerged as a cornerstone of effective B2B marketing as it offers a laser-focused approach to customer engagement and sales alignment. This LIVE event will explore the current state of ABM while looking at the trends that will redefine the ABM landscape in 2024 and beyond.
Highlights will include:
ABM Reimagined: Explore how ABM is evolving, incorporating a broader array of digital channels and touchpoints to create a unified, omnichannel experience.
Data-Driven Precision: Unpack the role of advanced analytics, AI, and machine learning in transforming ABM strategies, enabling unprecedented levels of personalization and targeting accuracy.
Ecosystem Integration: Learn about the growing importance of integrating ABM platforms with a wider ecosystem of marketing and sales tools to enhance visibility, efficiency, and scalability.
Customer-Centricity in ABM: Delve into strategies for aligning ABM efforts with customer experience initiatives, ensuring that campaigns are not only targeted but also deeply resonant and value-driven.
The Future of ABM Collaboration: Discussion on fostering seamless collaboration between marketing and sales teams to maximize ABM’s effectiveness, supported by real-time insights and shared goals.
Video Engagement in ABM: Discover how personalized video content can significantly elevate ABM campaigns, enhancing engagement and driving conversions.
Do you feel like you’re on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so, it’s time to break free from this cycle of wastefulness.
Join Act-On’s Matt Sailor, Sr. Content Marketing Manager, and Kelsey Yen, Demand Generation Manager, for a session on embracing the art of upcycling content. We’ll cover tips for reducing, reusing and recycling existing assets to amplify your marketing message and maximize engagement across every step of the buyer’s journey. We’ll discuss how to efficiently utilize the tech and people resources available to you to say goodbye to the endless grind and hello to a more sustainable approach.
In this session, you’ll:
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